publicity

pub·lic·i·ty : a : an act or device designed to attract public interest; specifically : information with news value issued as a means of gaining public attention or support b : the dissemination of information or promotional materials c : paid advertising d : public attention or acclaim

When I think of publicity, I think of FREE!

onewomanstudio.etsy.com

"Publicity is different from advertising because it entails capturing the media's interest in your business. Very often the best way to accomplish this is by being aggressively bold." Martha Stewart, The Martha Rules

weddingstuff.etsy.com


"Plan to use more public relations campaigns than advertising, since they have the advantage of giving your business credibility while being nearly free." Meg Mateo Ilasco, Craft Inc. Business Planner



fashionsplatter.etsy.com

"Publicity is a good strategy when you're long on time and short one money." Meg Mateo Ilasco, Craft Inc. Turn Your Creative Hobby Into a Business



jewelrybyvicki.etsy.com

"Getting press mentions is ... about raising your company's profile and brand awareness. A press mention is essentially a stamp of approval from an esteemed source." Meg Mateo Ilasco, Craft Inc. Turn Your Creative Hobby Into a Business



ChaosSupplies.etsy.com

Next week, more on being your own publicist!