Marketing Monday: Is It Relevant?

Vintage Redoux

rel·e·vant adj \ˈre-lə-vənt\

Definition of RELEVANT

1 a : having significant and demonstrable bearing
on the matter at hand
b : affording evidence tending to prove or disprove
the matter at issue or under discussion <relevant testimony>
c : having social relevance

2 : proportional, relative

Synonyms: applicable, apposite, apropos, germane, material,
pointed, relative, pertinent

Antonyms: extraneous, immaterial, impertinent, inapplicable,
inapposite, irrelative, irrelevant, pointless

If you've been around Etsy this past week,
you've probably heard about relevancy.

The Storque posted about it
Keeping It Relevant: Default Search Is Now "Sort By Relevancy"
http://www.etsy.com/blog/en/2011/keeping-it-relevant-default-search-is-now-sort-by-relevancy/

and there was a letter from Chad, Etsy's new CEO, Notes From Chad
http://www.etsy.com/blog/en/2011/a-letter-from-chad-to-the-community/

Here are some tips on Putting Your Shop On Top: Etsy's Most Relevant Search


http://www.etsy.com/blog/en/2011/putting-your-shop-on-top-etsy%E2%80%99s-most-relevant-search/

There are lots of discussions in the Etsy Forums as well as on Twitter.
While all of shop items may not come up as the most relevant,
or even on page 1 in a relevant search,
I think something I saw on Twitter is important to keep in mind,

"We have to be a happy getting some items on page 1.
Think of it as an ad for your shop.
A buyer sees it - might not be right color but your shop has
a [item] so in they come to browse around.'
@TialeyVintage