| Fab Trashion Team Swag Promo Swaps are a great way for teams to help promote each others work. Kimmy of Bella Violetta organizes a promo swap for our team twice a year. It's a daunting prospect, trying to corral a bunch of artists, but she's up to the task! Everyone that participates sends Kimmy swag and in return receives a box of goodies. It's always exciting to open the box to see what's inside. The promos get better every time we swap. It's really quite impressive! When we send out an order it includes a promo from a fellow member. Who doesn't love to get swag?? The Trashion Team creates art, jewelry, fashion and objects from materials that are recycled, leftover, thrifted, or found. We promote environmental awareness & look good doing it! But it doesn't stop there! Man do we know how to brand our businesses! Check out the amazing promos from this year's swap! Images © 2011 All rights reserved. |
7/11/2011
Marketing Monday: Promo Swaps!
6/26/2011
Marketing Monday: Copyrights
Last month there was a stir about Urban Outfitters stealing a design from an Etsy designer. While Regretsy may not be popular with everyone, the blog's author pointed out that the Etsy artist wasn't the first to create the design in question in this post.
I also found a very informative article on Crafting an MBA that explains why "You can't copyright an idea and you can't copyright a useful object." The author, Megan Auman, starts out discussing the Urban Outfitters story and goes on to explain that the US government sees jewelry as a useful object and will not give it copyright protection.
Do you make clothes? The government also sees clothing as a useful object and here's a great video on "how the lack of copyright and patent protection for clothing design has accelerated the creative pace of the fashion industry."
So what to do? I liked what Megan Auman had to say about it: "Your biggest concern shouldn't be getting your ideas stolen, it should be obscurity." and "If you're really concerned about being copied, the best thing you can do is be innovative."
6/04/2011
Marketing Monday: Living In A Fishbowl Part II
Last week there was a bit of press about online magazines. Here's the article that started it in the NY Times: The Thriving [Online] Shelter Magazine Industry. And here's Grace Bonney's response on Design Sponge: Design Online: A Response to the NY Times Story On Online Magazines. I wanted to focus on Grace's last point, "Younger women, as content producers and business owners, need to take greater control over how we are presented and how we present ourselves."Most sellers on Etsy are young women, content producers and business owners. Just last week I talked about how we "live in a fishbowl." Everything you say and do relates back to your business, and how you and your product is perceived. Mom was right, darn it. Not only do you have to remember to mind your P's and Q's, you need to remember to think before you speak. And if you don't have anything nice to say, don't say anything at all.
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