Marketing Monday: Is Use the Best Form of Marketing?

Military style top with Epaulet accentuated shoulders

I read this post, Is Use the Best Form of Marketing? sometime ago.
But just last week, I was out and about & talking about my jewelry....
And was not wearing a single piece of my work.

Bertoia necklace - mid century modern - vintage and recycled jewelry

I believe the message should be repeated and
knock me over the head with it, would you please?

Chicky Upcycled Tote Bag

Wear your work:
  • It's free marketing.
  • It's an icebreaker.
  • It's market research.
  • It's product testing.
Record Vinyl Inlay Belt Buckle

I liked the last paragraph, too, which addressed those that
do not make wearables.

Hang this up!
Record Album Clock - Country

Use this at your next party!
Slumped Wine Bottle Cheese Plate with Red Flowers

Take this bag to the store!
Tan V Reusable Tote/ Bag

Pull this out of your handbag!
Necktie Billfold

And put this on your table!
Sienna Mandala Record Bowl

Put these on gifts and packages!
Gift Tags from Upcycled Chip Board and Recycled Card Stocks

But you are already doing that, right?


OneWomanStudio said...

Absolutely! Men, women and even children stop me on the street, in the grocery store, in the waiting room... and ask "OMG! Where did you get that awesome tote bag?". To which I reply: "I made it myself! Here's my card."

remaker said...

Too true!

kimmy said...

just remember to carry your business cards too. i will find myself without business cards just when someone asks "do you have a card?"

happens all the time...sigh

Tubby Tabby's SquawkBox said...

I can't say I wear my jewelry "every time" but I do wear it often. It has created a sale or two, mostly people say can you make me one of those in a different color? The answer is, of course, always "Yes, I can" Great reminder Alex!

slyraccoon said...

Great post! It's absolutely true!

auclairdelalune: recycled fabrics for human and habitat said...

Good advice!

creativebeadz said...

I always wear my jewelry when I go out. When I hand someone my card who admires something I'm wearing I tell them they will get a $5 discount on their first purchase--and I write it on the back of the card.

Cindy said...

Yup! always wear my stuff! It is a great way to spread the word about your work and it shows you have faith in your own product too! I figure if something is to go wrong with one of my creations I would rather it go wrong with me and not one of my customers! They deserve the best!

VinAlly said...

Yes I get comments on my wallet, good opportunity to give out a business card.