Marketing Monday: Square
If you have any sort of booth, at any sort of show,
where you need to be able to accept credit cards, then you need Square.
I witnessed one first hand last week at the To Bead True Blue show in Tucson
[one show of the much larger Tucson Gem and Mineral Show].
Just plug it into your iPhone, iPad or Android device and swipe cards right at your booth.
Customers sign with their fingertip, you receive your payment instantly,
and you can immediately email the customer a receipt.
For me, this sort of thing is priceless,
but it will only cost 2.75% of total receipts, plus 15 cents per transaction.