I've been thinking about branding and cohesiveness again lately.
Sellers Assisting Sellers had a post this weekend:
How To Tell If Your Business Is Branded.
I'm not sure about the 'tell a story through your descriptions.'
I prefer a clear and concise description, both as a buyer and a seller.
Catherine of Olivebites, Home of Uncorked and Polarity
has been writing a marketing series on her blog. From
Marketing This Thing Part IV: Strategy Is Not Just For Generals,
I really enjoyed this advice,
Now, we want to be creating our own brand and not
copying anyone else's, but seeing someone else doing
something really, really well can get us thinking of new
ways of looking and thinking about our own work.
So what do you prefer? A story? A concise description?
Have you found your brand?