pub·lic·i·ty : a : an act or device designed to attract public interest; specifically : information with news value issued as a means of gaining public attention or support b : the dissemination of information or promotional materials c : paid advertising d : public attention or acclaim

When I think of publicity, I think of FREE!
big news note card

"Publicity is different from advertising because it entails capturing the media's interest in your business. Very often the best way to accomplish this is by being aggressively bold." Martha Stewart, The Martha Rules
Say Something Book'marker

"Plan to use more public relations campaigns than advertising, since they have the advantage of giving your business credibility while being nearly free." Meg Mateo Ilasco, Craft Inc. Business Planner

Craft -- Collage pendant necklace -- Rabbit rescue donation

"Publicity is a good strategy when you're long on time and short one money." Meg Mateo Ilasco, Craft Inc. Turn Your Creative Hobby Into a Business

Frosted Cobalt Blue Vintage Bead Dangles

"Getting press mentions is ... about raising your company's profile and brand awareness. A press mention is essentially a stamp of approval from an esteemed source." Meg Mateo Ilasco, Craft Inc. Turn Your Creative Hobby Into a Business

Vintage Forget-Me-Not Card File

Next week, more on being your own publicist!


alexkeller said...

I apologize, but some of my links aren't working - blogger or me - not sure!

cindi said...

Thanks for the info

OneWomanStudio said...

This is such a great column! So full of great ideas and inspiration- Thank you for taking the time to share your knowledge :)