When I think of publicity, I think of FREE!
"Publicity is different from advertising because it entails capturing the media's interest in your business. Very often the best way to accomplish this is by being aggressively bold." Martha Stewart, The Martha Rules
"Plan to use more public relations campaigns than advertising, since they have the advantage of giving your business credibility while being nearly free." Meg Mateo Ilasco, Craft Inc. Business Planner
"Publicity is a good strategy when you're long on time and short one money." Meg Mateo Ilasco, Craft Inc. Turn Your Creative Hobby Into a Business
"Getting press mentions is ... about raising your company's profile and brand awareness. A press mention is essentially a stamp of approval from an esteemed source." Meg Mateo Ilasco, Craft Inc. Turn Your Creative Hobby Into a Business
Next week, more on being your own publicist!