On my last post about advertising, Green Works mentioned branding.
brand·ing : the promoting of a product or service by identifying it with a particular brand
"By creating an identity or image, you are communicating a message about your company; this is often called branding." Meg Mateo Ilasco, Craft Inc. Turn Your Creative Hobby Into a Business
"Your brand is an idea." Are you carefree and fun?
Or are you more classic and traditional?
When you create your brand, you want it to represent you, your products and your shop.
Try to be consistent: your colors, your logo, your banner, your blog, your packaging, your business cards and stationary.
You want to establish an identity and make it easy for your customers to recognize you.
Jodie of Lake Erie Beach Glass does this very well!
You can find her on various sites - Etsy, Art Fire, 1000 Markets, Ebay, MySpace, blogspot -
and she uses the same branding on every one of those sites!
What's your brand?
(click on the banners and avatars to go to each shop!)