So you have a wonderful creation that you are going to sell on Etsy.
How do you spread the word?
You need to convince all of those Etsy shoppers that your creation is the one they want.
This will involve promoting your work with packaging, advertising, and publicity.
First, let's talk about packaging.
"Good packaging arrests the eye, attracts the heart,
and perfectly suits the product being promoted." Martha Stewart
The packaging should reflect the quality of the product inside.
You've spent some time making your creation,
spend a little time packaging it up nicely, too.
Who doesn't love getting pretty package?
Recycled packaging can be attractive -
use the same creativity to fashion your packaging that you use to make your creations.
Wrap it up in tissue, or with a ribbon (all recycled, of course!).
Use pages from an old book or magazine and pieces of fabric.
Make envelopes from paper in your recycling bin.
Include a thank you note or card.
And don't forget your card.
Try to be consistent with your packaging - make it part of your branding and image.
Many sellers do this by including a photo of their packing in their listing of their item.
Next week: a bit about advertising.