Marketing Monday: The Blog, Part II

nerdgoddess

Finding our way in the blogosphere is ongoing ...
I've gathered up a few more links to articles to help with blogging.

A post by Tara Gentile of Scoutie Girl on CraftMBA discusses
why your blog needs a purpose, a method, a goal.
She suggests you create an objective so you can build
a community around your blog.



vinylvisionaries

This post from Open Forum discusses
3 not so obvious things your blog needs:
1. a point of view
2. really great headlines
3. calls to action



mmiskowski

Lisa Barone of Outspoken Media suggests an editorial calendar:
Why You Need An Editorial Calendar For Your Blog.
She feels it will increase your post quality, your post quantity,
your advertising opportunities & your subscribers.
My favorite reason is that the urge to bang your head against
the wall will decrease.



ponyboypress

Rebecca Osberg, a social media writer, has some content ideas:
How To Write Content For a Business Blog.
I thought the part about blog design was important, as well as
the section on promoting your industry - go handmade!



shopsaplingpress

My favorite article, though, has to be
5 Essential Blogging Tips from the Father of Chinese Philosophy.
Confucius had some great advice, which has been applied to blogs -
From knowledge to beauty, respect and consequences, and
not doing to others what you would not want done to you.
The author adds his own tip as well.



fishlegs

About what will you be blogging?

Marketing Monday: The Blog

jenniferramos.etsy.com

When I opened my Etsy shop last year, I did some research on
marketing my shop. It seemed that the thing to do was to have
a blog. I had always wondered why people read blogs ...
and now I had to start my own?


PopCultureRehab

I had all sorts of questions about blogging:
What do I write about?
How often should I post?
How should I set up my blog?
Should I have advertisements on my blog?
Should I have giveaways?
How personal does this have to get?
Who will follow my blog?

You can Google just about anything there is to do with blogging,
but I have picked a few posts that were of interest to me,
hoping that maybe they will be of interest to you, too.




Design Sponge: Biz Ladies: Using a Blog to Grow Your Business

"Social media writer, editor and blogger Rebecca Levie Osberg
offers her social media savvy and blog writing skills to her clients
on a daily basis." In this post, she explains why you need a blog,
what blogging platform to use, and answers some of my questions
above with some guidelines.

remaker

Unamimous Craft: Write a Better Blog 101
This post links to quite a few other articles on blogging.
The first one talks about habits of effective bloggers, another
about what makes a good blog, while most discuss how to
come up with content.


fishlegs

Copyblogger: Write Less
This post I liked because it tells you that you can write one post
a week. It just has to be a 'good' post. As we all know, things
get better with practice - ah, the conundrum!

I am not an expert in blogging, and I do not blog every day.
I do like it, though.
And I have found a blogoshpere full of
jewelry/fashion/design/photography/art/crafty/eco-friendly
obsessed people just like me.
So sometimes I blog about that.

What do you blog about?

Feature Me Friday: Miss Courageous

This week we have Millie, the miss who IS
Miss Courageous , as well as Buckle Up, from Boise, ID.



All of the things she makes used to be something else.
It's been called upcycling, recycling, repurposing,
trash to treasure, trashion, eco-friendly, crafting green, re-use,
reinvent, redesign, etc...
She calls it "POP Jewelry & Accessories" -
As in pop caps, pop music, pop a lid, pop art, pop culture.



She's been creating as long as she can remember. She left art
school and ended up with a career in the cosmetic industry,
where most of her artistry skills were spent on faces. When she
left the cosmetic industry in 2004, she focused on making jewelry
and using found objects.


"BuckleUp just makes sense. Upcycled belt buckles to hold up your pants."