Let's face it. We don't have the big bucks to pay a publicist, so we are it. According to Meg Mateo Ilasco, "You should spend a...

pub·lic·i·ty : a : an act or device designed to attract public interest; specifically : information with news value issued as a means of...

On my last post about advertising, Green Works mentioned branding. brand·ing : the promoting of a product or service by identifying it wit...