upcycled cash register charms by re-maker©
Merriam Webster defines marketing as:
Mar·ket·ing, n. \ˈmär-kə-tiŋ\1: a : the act or process of selling or purchasing in a market
b : the process or technique of promoting, selling, and distributing a product or service
2: an aggregate of functions involved in moving goods from producer to consumer
Although the goal of most blog challenges is to have fun and connect with new people, if you are an artisan business owner an added benefit can be that of exposure. By participating in challenges or swaps you 'll have the opportunity to introduce your work to a new audience.
The beauty of blog challenges, swaps and hops is synergy.
syn·er·gy, n. \ˈsi-nər-jē\
1: combined action or operation
2: a mutually advantageous conjunction or compatibility of distinct business participants or elements (as resources or efforts)
Your work will find it's way into new hands and on to new blogs to be view by an even larger group. It's like the Faberge Shampoo commercial in the 80's...